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An Event Apart Wrap-up

After trying to absorb a ton of great stuff over two info-packed days here is some of what I took away:

  • Read “Attack of the Zombie Copy” on the Alistapart website
  • Try to have a writing/editing budget and even a content czar for a web site project (but no one really does!)
  • Web text should be brief, chunked, use subheads, appropriate, persuasive, offer a value proposition, serve users in a “find” mode, use short sentences.
  • Check out Lulu.com publish on demand service
  • The ALA site redesign uses 1024 pixel page width, but breaks the important stuff at 800 pixels to serve both audiences.  (good idea!)
  • Eric Meyer is as good in person as he is in his books — a CSS maven.
  • CSS sprites give an easy way to introduce roll-over behaviors with background images.
  • zefrank.com — Ze Frank is as cool now as when I saw him two years (or so) ago at FlashForward.
  • Using CSS you can make table data display as a bar graph (Eric Meyer again!)
  • !important is a useful CSS technique that shouldn’t be overused unless you are lazy or desperate.
  • The user’s browser also has a CSS style sheet that will cause things like hyperlinks to display in the default way even if you didn’t expect this.
  • microformats, with things like hCard, hCalendar, and hReview can help you do some VERY cool stuff and link browser content to other programs.  I need to to a lot more reading here!
  • One True Layout proves that even Eric Meyer doesn’t know everything, and doesn’t mind admitting it.  (But he’s still the man!)
  • Javascript is still confusing to me, and I’m not sure I’m really ready to dig into the DOM, but FireBug might help. (and one more reason to use Firefox)
  • Need to add Weaving the Web to my reading list.

Finally, I really like web design and wish I had more time to dedicate to it.  AND its time to give this blog a serious re-design.  I want to dig into WordPress and see how far I can push this.  Look for the total re-design coming soon.

An Event Apart News: AEA NYC Complete Schedule




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