RodeWorks

Zeldman’s lament that many people don’t understand web design certainly rings true to me.  Its not that they don’t understand how to use google to search for pages, or to view and read content.  Its that when it comes time to create their own content they fall back on old print models, and just don’t get “IT”.  The best web sites today allow people to readily interact with their content, and make it their own.  It offers things such as RSS feeds, support for multiple devices (printers, mobile browsers), and real internal search.  At their best they offer custom content to each viewer, based on past visits, purchasing behavior, or where they came from.  It provides real-world information, such as a telephone number and street address.  I’m not sure its really possible to describe to someone how this all works — its like riding a bike, the best way to “get it” is to “do it.”  But if anyone can provide a description its Zeldman.

A List Apart: Articles: Understanding Web Design

Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.

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