We all (at least if you are reading this) are empowered by today’s networks on the web. Whether we are deciding on what book to read by the user reviews on Amazon, or telling our friends about bad service received during a hotel visit, the interactions are person-to-person. And the messages are not necessarily coming from the sources or in the manner that the sellers of these goods and services have traditionally relied upon.
But according to the authors of Groundswell: Winning in a World Transformed by Social Technologies that is a good thing. By learning to listen, and being ready to talk honestly to people, companies can build closer relationships with customers. And even get customers working for them. The book is filled with practical tips on how to build programs to tap into the groundswell. The basic method they present is POST: People, Objectives, Strategy and Technology. Note that technology is the last step — technologies are changing rapidly. Who knows if market leaders like Facebook will be around in 5 years?
The book is a good read, filled with practical advice.
ADD YOUR COMMENT
Comments are moderated.
Randall Rode's online home for thoughts, notes, and experiments with a wide range of technology topics. Visit the about page for info on my recent projects and professional background. I welcome your comments!
Past listings from 2004 to the present
Need a home (or better home) for your website? I highly recommend HostRocket -- they are the best!
