I get so much email in my personal inbox these days I rarely read and of the newsletters, even from companies I am interest it. It is just too much trouble to pick out the few desired things from all the junk. Maybe if I felt they really wanted to hear from me, and not the other way around, we’d have a more active relationship. And maybe that’s why search is catching up to email as a popular on-line activity.
Museum 2.0: Groundswell Book Club Part 1: Listening
Use your email lists to listen instead of shouting. Many museums are protective about how frequently they send messages to members and other lists, fearing that they will be ignored or perceived as spam. Of course, this fear stems from the uncomfortable reality that most museum communication is spam—unwanted information about events or exhibits. Museum emails are almost always shouting. But what if you asked questions instead? What if you sent your members requests for their best and worst visit stories and then posted those stories publicly on your website? I think we could open up more civil email-based communication, and create some simple communities, by coming to our visitors with more questions and fewer “opportunities.”
Search Closing in on E-Mail as Most Popular Online Activity – NYTimes.com
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Randall Rode's online home for thoughts, notes, and experiments with a wide range of technology topics. Visit the about page for info on my recent projects and professional background. I welcome your comments!
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