Whether the marketing department likes it or not, staff/students/board members etc. will be talking about the company on social media sites. In most cases their motivation will be for good reasons — they are enthusiastic about some new project, their own work, or want to share some great news. Well meaning efforts, that really can’t be controlled — so if you can’t beat ‘em, join ‘em. Or something like that. In the role of an enabler you want to provide helpful resources/suggestions to encourage this type of posting, while at the same time ensuring at least some adherence to preferred institutional standards. This post from Musuem 2.0 offers some good ideas:
Museum 2.0: How (and Why) to Develop a Social Media Handbook
Marketing directors like Jeff don’t want to be traffic cops. They want to enable social media activity, and that means providing both guidelines and resources. In this way, the marketing or PR director becomes a gateway in the most positive light–helping staff figure out what tools to use, how to use them, and how to get the most out of them.
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Randall Rode's online home for thoughts, notes, and experiments with a wide range of technology topics. Visit the about page for info on my recent projects and professional background. I welcome your comments!
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