I’ve been thnking quite a bit lately about the merging domains of traditional, static web site design, and social networking. Jay Collier at the Bates Online Media group has recently blogged on the subject, and how it is influencing the Bates College site content. He has posted a terrific diagram outlining the Architecture of Online Engagement, which starts with “powerful organizing ideas” and moves through first impressions, shared interests, collaboration and learning, and even getting something done, on the path towards deepening personal and social impact. Too often I find site design discussions still center around content and informaton dispersal — a more static, one-way push concept. Engagement, ideas, collaboration and impact — these are the concepts that we need to get front-and-center in site discussions.
Bates and the Social Web « Bates Online Media
At Bates, we’ve developed a blueprint which approaches the entire bates.edu domain from the perspective of social experience, drawing our constituents from general awareness of the College toward deeper social and personal interaction based on shared interests and common intellectual passions.
RodeWorks » Blog Archive » Social learning in the workplace
Perhaps our current problem isn’t one of the medium — print vs. digital — but one of style — static versus dynamic/social.
Comments / 2 COMMENTS
social network design added these pithy words on Jan 21 10 at 1:01 pmNice to read about the web design of the social marketing itself,well like to know more.
claudia snell added these pithy words on Jan 25 10 at 8:29 amGreat stuff! I like that they are working on going beyond using their social media as another way to push their marketing messages and into creating community. That’s what it should be.
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Randall Rode's online home for thoughts, notes, and experiments with a wide range of technology topics. Visit the about page for info on my recent projects and professional background. I welcome your comments!
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