We had a good group watching the Effective Use of Social Media for Student Recruitment webcast last week. The session was nicely moderated by Jacques Steinberg of the New York Times, with speakers Robert Moore a consultant and Greg Carroll from Furman University. A couple of take-aways:
Some good examples cited by Robert:
And you need to be ready for some publicity that you might wish to avoid as www.youtube.com/user/OlivetNazareneU discovered in this student-created video: www.youtube.com/watch?v=LLByTnNwico
Furman is doing some pretty creative outreach, including the creation of their own social networking tool for current students, prospective students and student applicants. The site launches in January and it will be interesting to see how well it is adopted.
Educational institutions are looking for the best formula to effectively deal with the plethora of social media available. In fact, no one has drawn a bead on this moving target– and new platforms constantly crowd into the space. There are so many questions and so few answers. Where should we start? How do we know it works? Where are teens getting their “authentic” information? Is there a place for our institutional voice in all this user-generated content? All we can say for sure is that participation matters – starting with a commitment to listen and watch closely, to monitor behavior and activity.
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