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Social Networking the IBM way
I just finished reading The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networks, by Maria Azua. She served as IBM’s vice president of Technology and Innovation, where she helped implement social networking tool across IBM’s 125,000 global workforce. While not exactly a book about IBM’s practices, it does draw heavily on them. Overall I found the book a little long on generalities, and thin on specific examples. This might be exactly the book for an upper-level executive with little-to-no experience with social media. But anyone with an active Twitter or Facebook account will find much of it too basic.






