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Eye catching web sites: Harvard vs. Yale
Keep Your Graphic Designer on a Short Leash in this month’s Website Magazine suggests that elements such as wild background colors, garish text, visual embellishments (eye candy) and animation/video distract website visitors from important content. In a case study of a redesign of the CREDO website they found an 84% improvement with a simplified design. The case study used a new service called AttentionWizard.com which uses computer algorithms to approximate eye tracking studies of a web site. The idea is these will reveal what point on the page the visitor’s eye should land on. If it is what you want them to see — like a buy now button — bingo, you are doing well. If their eyes don’t land anywhere, or on the wrong things it is time to make some adjustments. I thought it would be fun to compare the Yale and Harvard main websites using the service.






